Artist Development

10x10 Recording Studios

"Focusing on the Artist"

Develop what?

Well, maybe develop is the wrong word but its one that everyone uses. I call it Fine Tuning. Either you got something or you don’t. It’s easier to be honest than to try to take someone's money and make them believe they will be a star, when they may actually need a clue, not development. I know that sounds harsh but it’s reality.

In my opinion, it starts with the music. If the music is good, the artist should be able to follow leader and play to his or her crowd. It may be harder to get things going but getting the focus on the music at the start will only lead to a better understanding of the artist, when people start asking “Who does that song?”

Like I say, a pretty face will only take you so far in this industry. Well, a pretty face and one heck of an advertising campaign.

· The Music

· The audience

· Stage presence

· Marketing—Your face on the Web

· Gigs-Which can be helped by the above

· CD Sales-Both you Web presence and your gigs can impact this one.

· Official CD Release party. There’s no better feeling.